Our mission is to raise the profile of the profession of tour guides whilst maintaining our high standards
of work and customer service in consideration of New Zealand as a tourist destination.
Our organisation promotes professional excellence and sustainable care for New Zealand as a tourist destination. In joining ProGuides you will have a voice – through an organisation with well-established networks and industry relations such as Service IQ, Departement of Conservation - DOC, Tourism Industry Association - TIA and Tourism Export Council.
ProGuides is a member of the World Federation of Tourist Guide Associations (WFTGA) which is an affiliate member of the UN World Tourism Organisation (UNWTO) and an official partner of UNESCO.