ProGuides New Zealand is the not-for-profit association
of professional tour guides and driver guides in New Zealand

Our mission is to raise the profile of the profession of tour guides whilst maintaining our high standards
of work and customer service in consideration of New Zealand as a tourist destination.

About Us

Our organisation promotes professional excellence and sustainable care for New Zealand as a tourist destination. In joining ProGuides you will have a voice – through an organisation with well-established networks and industry relations such as Service IQ, Departement of Conservation - DOC, Tourism Industry Association - TIA and Tourism Export Council.

ProGuides is a member of the World Federation of Tourist Guide Associations (WFTGA) which is an affiliate member of the UN World Tourism Organisation (UNWTO) and an official partner of UNESCO.


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Our Mission

To raise the profile of the tour guide profession, provide support for members and improve the dialogue and co-operation with the wider industry.

To be pro-active in defining and maintaining a level of professionalism that reflects our high work standards and our care about New Zealand as a tourist destination.