ProGuides New Zealand is the not-for-profit association
of professional tour guides and driver guides in New Zealand

Our mission is to raise the profile of the profession of tour guides whilst maintaining our high standards
of work and customer service in consideration of New Zealand as a tourist destination.


Our organisation promotes professional excellence and sustainable care for New Zealand as a tourist destination. In joining ProGuides you will have a voice – through an organisation with well-established networks and industry relations such as Service IQ, Departement of Conservation - DOC, Tourism Industry Association - TIA and Tourism Export Council.

ProGuides is a member of the World Federation of Tourist Guide Associations (WFTGA) which is an affiliate member of the UN World Tourism Organisation (UNWTO) and an official partner of UNESCO.




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You can use your own vehicle providing it is classified a Passenger Service Vehicle (PSV). A "Passenger Service" means carrying passengers in a motor vehicle for hire or reward. It includes situations where the vehicle is hired out and a driver is provided.

Passenger Service Vehicles are:

  • Vehicles used in a passenger service (no matter how many seating positions they might have)
  • Vehicles with more than 12 seating positions (whether they're used for hire or reward or not)
  • Heavy motor vehicles with more than nine seating positions – for vehicle design and standards purposes (whether they’re used for hire or reward or not)

PSVs are vehicles used in an operation where carrying passengers is an integral part of the business. The most obvious passenger service vehicles are buses, taxis and shuttles. Rental vehicles are PSVs only if they have more than 12 seating positions, or if they're hired by a passenger service licence holder to operate as a PSV. Please read the factsheet of NZ Transport Agency.